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5 Actionable and Achievable PPC Tips for a Better PPC Campaign

Apr 12, 2022
Laura Wheeler 9 min read

A well-executed PPC campaign can provide an exceptional return on investment (ROI) for your business – not to mention help you build brand awareness and entice potential new customers. However, that ROI can diminish quickly if your paid search campaign is inefficient, ineffective or poorly targeted.

Here are a few reasons why maximizing your PPC performance and campaign effectiveness is so important:

  • Poor campaign performance means wasted marketing dollars and missed opportunities;
  • Poor campaign performance hurts your brand’s image;
  • Poor campaign performance can cause site traffic to plummet;
  • Poor campaign performance can lead to a negative return on investment;

Luckily, you can take measures to ensure your PPC campaigns run smoothly and effectively and that they boost your brand’s image while also improving profitability.

Simple Yet Effective Ways to Boost Your PPC Performance

Tip #1: Identify Your Goals and Base Your Actions from There

Before you do anything else, it’s essential that you have a clear understanding and your own definition of success. Businesses should have numerous goals in place, including:

  • Generating new leads;
  • Attracting potential customers;
  • Establishing brand awareness;
  • Making existing customers happy and loyal;
  • Generating revenue;

Once you’ve identified your campaign goals, you can then set a baseline for how you want your PPC performance to be.

Tip #2: Enhance Your Campaigns Using Geo-Targeting

Geo-targeting is a useful way to reach your target audiences and make your PPC campaigns more effective. Geo-targeting allows you to extend your campaign reach and achieve better results by focusing on people who are in close geographic proximity to your business, as well as on people with similar interests to your business. In this way, geo-targeting allows you to:

  • Better target specific geographic locations;
  • Better target specific interests;
  • Identify and target specific online demographics;
  • Your business’s geographic location is an important PPC factor to consider, as nearby searchers are more likely to convert into sales.

Tip #3: Improve Your Efficiency Through Automation

Gone are the days of using traditional PPC strategies, such as submitting ads one-by-one to search engines. Through advanced automation, you can set up your campaigns to do the posting for you.

You can also use automation to streamline your campaign management process. Automation software can help you to save time, increase your efficiency and reduce your workload. 

Automation can also take the guesswork out of PPC management, which allows you to focus more on higher priority tasks and generate the best results for your business

Tip #4: Create Compelling Ad Creatives

In addition to choosing the right keywords and targeting the right audience, you should also spend time creating your ad creatives. The type of ad creative you use can have a major impact on your click-through rate and the success of your campaign.

The best way to create compelling ad creatives is to make sure that your ads are innovative, fresh, dynamic and relevant. If you’re not sure how to do this, you can always turn to ad experts for help.

Tip #5: Act on Data as Soon as It Becomes Available

The sooner you act on data, the faster you can seize opportunities and derive results from your PPC campaign. Businesses should have systems in place to capture and analyze data as soon as it becomes available — and then act on it.

The Bottom Line: Taking Your PPC Campaigns to Greater Heights

When it comes to paid search, a good PPC strategy involves more than just blindly choosing keywords, creating banners and submitting your ads for approval. 

It’s about doing the necessary research, taking the time to learn about PPC trends and getting a real understanding of what the marketplace is expecting from your business.

A truly successful PPC campaign only comes with persistence, dedication and a thorough understanding of what works—and what doesn’t.

Are You Looking for a Digital Agency in London, UK?

There’s no doubt—taking your PPC campaigns to greater heights takes hard work and dedication. However, there’s no need to make PPC mistakes that could bring down your campaign.

We can help you take your PPC campaigns to greater heights. At Empire Digital, we provide enhanced visibility into your PPC data with our services focused on digital marketing in London, allowing you to see exactly what’s working, what’s not and why.