6 reasons why you need a new website in 2021

Jul 26, 2021
Cherelle Khassal

2021 is the year to upgrade your website. We discuss 6 reasons why a new website is vital for 2021.

1 - Design leads to conversions

Beauty is in the eye of the beholder – and definitely in the eye of your website visitors. The longer the user stays on your page, the better the impression.

Better impressions will always lead to better user conversations.


2 - The need for speed

With the amount of content on the Internet, our attention spans have gotten shorter and shorter. The ability to turn views into customers will require a super fast website that is responses on Desktop, Table and of course, Mobile.


3 - Think mobile-first

With the amount of content on the Internet, our attention spans have gotten shorter and shorter. The ability to turn views into customers will require a super fast website that is responses on Desktop, Table and of course, Mobile.


4 - Consistency is key

Build content for your website that can support your digital marketing efforts. You have seconds to make an impression, maximize the effectiveness of your marketing by having the look and feel of your content consistent.


5 - Examine the user journey

Too many steps on the path, including too many form fields, can decrease user engagement and cause drop-off before conversions. Reduce these potential blocks and making things as easy as possible has the potential to increase conversion rate.


6 - keep people engaged

Examine why visitors are leaving and strategize what can be optimized to keep the visitor until they convert. Your bounce rate can also be a useful metric as you make changes to your site; as it fluctuates up or down, it can be a usuful baseline as you.