Making the Most of Your Website Stats

Aug 23, 2021
Cherelle Khassal

Understanding Your Site Stats

Content Data

The Difference Between Page Views and Unique Page Views .

A page view is a single viewing of a web page. This means that any time the page is loaded by a user’s browser, the number of page views is incremented. If a user visits the same page multiple times within a single session, each viewing will add to its page view count.

Unique page views are a useful alternative to basic page views. With unique page views, you eliminate the factor of multiple views of the same page within a single session. If a user views the same page more than once in a session, this only counts as a single unique page view.

The Difference Between Bounce Rate and Exit

Bounce Rate means that a user entered a page and left it before moving to another page.

Exit means a user arrived at a page from another page in the site and closed the site on this page, without moving to another internal page.


In the Engagement section, you’ll see Visits and Page Visits . What’s the difference? If a user lands on any page of a site, it is considered a Visit . If a user browses to another page on that site within the same session, every page they visit is counted as a Page Visit . This type of visit is counted even if a user visits the same page twice or reloads a page.


Another important section in your Website stats is Geolocation . This shows where site visits originate. We cannot show you the IPs of site visits, but we can show you in what country they were made.

So, What Can You Do With All This Data?

This is a lot of information, and you may not always know what to do with it. Here are some suggestions:

Page Visits: By identifying which pages users visit the most (and least) you can replace site links and add banners or call-to-action buttons to direct users to pages which have less traffic.

Engagement: This data can help you learn which pages (contact forms, popups, and Call Us elements) are triggered the most (and least) often. This can help you design better sites in the future.

Geolocation: If you see that the number of users from a certain country is particularly high, you may want to add another language to your site using Duda’s Multi Language feature. This would create a customized experience for these users specifically, and could boost conversion.

Bounce Rate: If you see that a page has a particularly high bounce rate, it may mean that the page has some design problems or that its content isn’t quite right. Consider revising the page by changing the design, the content, or both.

Browser and OSs: This information may seem a bit dry, but it too has great usefulness. You can compare traffic from different search engines and target your campaigns to the channels that have the highest return.

Traffic Sources: There are device breakdowns throughout the site, and these can be of immense help in designing your sites. It’s no secret that mobile-site versions are picking up speed these days, and driving in almost as much traffic as desktop sites. If your sites have a lot of mobile traffic, double-check the mobile versions and customize the content (separately from the desktop layout) so that important elements are more prominent. Rearrange blocks, change page structure and more so users on mobile have the best possible experience.