picture of phone with social media icons on

Picking the Better Option between SEO and PPC Advertising

Apr 29, 2022
Jess Underwood 5 min read

Picking the Better Option between SEO and PPC Advertising

When it comes to digital marketing, you have a lot of options to choose from, but two of the main picks that most companies are going for are search engine optimisation (SEO) and pay-per-click advertising.

Both of them are such great and efficient tools, which is why many newcomers in the industry are having a hard time choosing between them. Luckily, we have a few pointers below that may help you choose which one of them works best for you.

SEO is a way of marketing your business in a search engine in such a way that it will appear higher up in the SERP. The main focus of SEO is on increasing your website's authority so that your page will be displayed higher up the SERP. The problem with SEO is that it takes a lot longer for you to see some results. It works great for businesses that have a product that requires the consumer to learn more about it, and the product is time-consuming and takes lots of effort to be consumed.

PPC advertising is a way of increasing your website's visibility by displaying it in a search engine. It doesn't require you to increase your website's authority, as a third party does, so you will see results much faster than you would with SEO. The problem with PPC advertising is that you need to invest in them. You will have to pay for every click you receive, and if you don't have a huge budget to invest, you will have to pay for every click you receive.

Tips to Help You Decide between SEO and PPC Advertising

1. Are You a Beginner?

You shouldn't invest too much in PPC advertising if you are a beginner. Even if you aren't a beginner and have some money to invest, it's always good to start with SEO advertising first. If you want to see results quicker, then you should go for PPC advertising. However, you will have to pay for every click you receive, which can be costly if you don't have a huge budget.

2. Does Your Product Require Some Research before the Customer Can Make a Purchase?

If your product requires the consumer to learn more about it, or if it takes a long time to consume it, then you should go for SEO advertising. It takes a lot longer before you see results, but the results are long-lasting.

3. Is Your Product Time-Consuming, and Does It Require the Consumer to Learn More About?

If your product is time-consuming and requires the consumer to learn more about it, SEO advertising is the best option.

4. Do You Have an Established Brand?

If you already have an established brand, then SEO is the way to go. Since it already has an established reputation, it will be easier for you to grow your audience and get more customers through SEO.

5. Do You Want to See Results Quicker?

If you have a product that you want to sell in a flash and you want to see results quickly, then PPC advertising is the best option for you, especially if you have a limited budget and want to see results as quickly as possible.


Both SEO and PPC advertising are great ways to promote your business and see results. What's great about them is that they can be used together. You can even use them to complement each other. It all depends on your budget, product, and goals you have set for yourself.

If you can't choose both to make your marketing strategy work, pick one that would make your promotional campaign stand out from the rest.

If you have already made up your mind and are looking for a well-trusted SEO marketing agency in London, look no further than our expertise here at Empire Digital. We are dedicated to helping businesses and brands connect with their target audience with our wide range of digital marketing services. Call us today and let us discuss and formulate your SEO strategy.